Brand / Business / Markets
Building brands that shape markets, culture and business value.
BSD helps organizations clarify identity, communicate with influence, understand markets and create sustainable business value.
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Who we are
A strategic partner for brands, institutions, markets and people.
BSD is a strategic brand, communications, creative, research, training and advisory group working with businesses, institutions, development partners and market leaders.
We help organizations create brands that are trusted, understood, loved and built for long-term value — with strong African market and institutional understanding.
About BSD GroupThe BSD Group ecosystem
One group. Specialist companies.
BSD brings together specialized capabilities across strategy, communication, creative execution, training and market insight through a connected group ecosystem.
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BSD Ltd
Brand and business advisory: strategy, culture, transformation and organizational value.
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Avid PR
Strategic communications, public relations, reputation and stakeholder influence.
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Whiteboard Advertising
Creative campaigns, advertising, design, storytelling and activation.
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BrandQuad Africa
Training, leadership development, brand education and capacity building.
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Top 100 Most Loved Brands by Women
Women-market research, rankings, brand-love studies and thought leadership.
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Digital and Technology Studio
Technology, platforms, data and AI enablement across the Group.
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Why BSD?
Our vision is to shape the world's most relevant, trusted and future-ready organizations — a globally respected strategic transformation group helping institutions and markets build enduring relevance and sustainable value.
We believe every organization has greater potential than its present systems, communication or market position may reveal. Our role is to illuminate that potential and convert it into meaningful value.
Our mission
We integrate intelligence, strategy, creativity, communication, technology and learning to solve complex organizational challenges and create measurable value for clients, customers, communities and markets.
That means understanding markets deeply, connecting brand strategy to business performance, designing human-centred experiences and converting insight into execution.
What we stand for
Strategic curiosity, human relevance and courageous creativity, delivered with excellence in execution. Collaboration, integrity and inclusion in every relationship.
We define success clearly and connect our work to business, institutional, market or social outcomes — and we keep learning across technology, behaviour, culture and emerging business models.
The mark we aim to leave
Impact at BSD is counted in brands strengthened, reputations protected, markets understood and capability that stays with the client after the engagement ends.
With fifteen integrated practice clusters, six ecosystem companies and platforms, and more than twenty sectors served, our perspective is rooted in Africa and designed for the world.
What we do
Integrated practices for brand, market and institutional growth
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Strategy and growth
Corporate strategy, business models, market entry and growth choices you can act on.
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Brand and business strategy
Identity, positioning, architecture and brands built as enterprise assets.
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Strategic communications and PR
Reputation, media relations and stakeholder trust through Avid PR.
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Creative, advertising and campaigns
Ideas, campaigns and brand experiences through Whiteboard Advertising.
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Research, insights and women markets
Consumer insight, brand-love studies and market intelligence.
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Training, leadership and BrandQuad
Brand education, leadership development and capacity building.
ExploreMeasured by outcomes
Insight to influence. Strategy to growth.
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Flagship intelligence platform
Understanding the brands women love, trust and choose.
The Top 100 Most Loved Brands by Women initiative is BSD's flagship market-intelligence platform for understanding women consumers, brand trust, emotional connection, relevance and purchase influence.
Explore Top 100Selected work
Work that builds brands, trust, influence and market value
Our people
Led by multi-disciplinary experts
Founder and Chief Executive Officer
Eva Muraya
Lead, Brand Strategy
Ken Kariuki
Lead, Customer Experience
Dr. Lucy Kiruthu
Lead, Public Policy and Government Relations
Rachael Muthoga
Latest thinking
Ideas, intelligence and perspectives
Women are the market
What brand-love research says about trust, relevance and inclusive growth.
Read perspective
Brand as an enterprise operating system
Why brand belongs at the centre of business decisions, not at the end of them.
Read perspective
Trust, reputation and institutional legitimacy
The disciplines that protect credibility when scrutiny is constant.
Read perspectiveClients and portfolio references
Experience across brands, institutions and markets
Selected client and portfolio references from BSD's published work. Presentation is subject to client verification and logo-use permissions before public launch.
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