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Our people

BSD Team | Strategists, Communicators, Researchers & Advisors

Strategists, communicators, researchers, creatives, trainers, advisors and sector specialists.

Executive leadership

Senior leadership

BSD's leadership pairs entrepreneurial brand experience with disciplined financial and organizational stewardship.

Portrait of Eva Muraya

Founder and Chief Executive Officer

Eva Muraya

Serial entrepreneur with more than 20 years in brand strategy and communications. Chair of the KEPSA Gender and Youth Sector Board; alumna of Columbia Business School, Harvard Business School and the Stanford SEED programme.

Portrait of Esther Chege

Head of Finance

Esther Chege

Finance and accounting leader across financial management, audit and corporate finance. MSc Finance and Investment, B.Com Finance, CPA(K) and ICPAK member.

Practice leads

Multi-disciplinary experts across brand, business, markets and culture

Specialist leads across strategy, communication, research, training, policy, sustainability, finance, agriculture, customer experience and organizational development.

Portrait of Ken Kariuki

Lead, Brand Strategy

Ken Kariuki

More than 20 years in strategy and brand management with Nestlé, Reckitt Benckiser and Kenya Breweries. Expert in new product development and base-of-pyramid marketing.

Portrait of Caroline Karangi

Lead, Organizational Performance

Caroline Karangi

More than 15 years in leadership, strategy and human resources, including senior HR leadership and establishing a training institution for the Kenya Transport Association.

Portrait of Dr. Anthony Mwaniki Mburu

Lead, Culture and Change Management

Dr. Anthony Mwaniki Mburu

More than 15 years in organizational development and transformation with World Vision Kenya, WWF-Kenya, Britam and government agencies. Doctorate in organizational development.

Portrait of Dr. Lucy Kiruthu

Lead, Customer Experience

Dr. Lucy Kiruthu

Management practitioner in strategic management and customer experience across more than 50 organizations in financial services, retail and hospitality. Doctorate in Business Administration.

Portrait of Rachael Muthoga

Lead, Public Policy and Government Relations

Rachael Muthoga

Policy advocacy and corporate governance consultant. Former Deputy CEO at KEPSA and Advocate of the High Court of Kenya; studied law at the University of Nairobi and Georgetown University.

Portrait of Makena Mwiti

Lead, Women Markets and Financial Inclusion

Makena Mwiti

More than 15 years in gender, development and commercial banking across Sub-Saharan Africa and MENA, specializing in women's entrepreneurship and financial inclusion.

Portrait of Irene Karani

Lead, Environment and Climate Change

Irene Karani

More than 25 years in climate change and natural-resource management, with over 100 consulting assignments delivered across 13 African countries.

Portrait of Benard Kibaru

Lead, Distribution and Value Chain Management

Benard Kibaru

Consulting advisor focused on go-to-market strategy and distribution. EMBA from Copenhagen Business School.

Portrait of Mungai Thiru

Lead, Agricultural Management

Mungai Thiru

Corporate strategy and agribusiness consultant with expertise in performance management, process re-engineering and supply chains.

Portrait of Angela Gachui

Lead, Diversity and Inclusion

Angela Gachui

Founder of Triple Bottom Line Associates. MPA from NYU Wagner; certified professional coach and emotional-intelligence practitioner.

Portrait of Arch. Paul Mutahi Wariithi

Lead, Brand-Led Interior and Space Design

Arch. Paul Mutahi Wariithi

Registered architect with more than 22 years in architectural consultancy, comprehensive planning and sustainable design.

Portrait of Caroline Mwazi

Lead, Online and Entrepreneurship Training

Caroline Mwazi

Strategy, financial management and enterprise-development specialist with more than 16 years in banking. Founder of Huru Consult.

Portrait of George Muruka

Lead, Corporate Strategy (SACCOs)

George Muruka

Development expert with 20 years in financial inclusion and livelihoods across East, West and Southern Africa, advising banks, NGOs and MFIs in 12 countries.

Advisory strength

Combined expertise, one accountable team.

BSD's advisory strength comes from the combination of strategy, communication, research, creative, training, policy, sustainability, finance, agriculture, customer experience and organizational development expertise.

Work with BSD's team
Brand strategyCommunicationsResearchTrainingSustainabilityAgricultureFinancePublic sectorCulture and changeCustomer experienceLeadershipPolicyReputationMarket development

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