The challenge
Communicate a time-sensitive transport commitment supporting healthcare workers during Covid-19.
Case study
Isuzu EA frontline healthcare transport response
Communicate a time-sensitive transport commitment supporting healthcare workers during Covid-19.
- Client
- Isuzu East Africa
- Sector
- Mobility
- Practice
- Strategic Communications & PR
- BSD unit
- Avid PR
- Published year
- 2020
BSD's role
Avid PR developed communication collateral, media invitations, the press release, speeches and event media coordination.
Strategic approach
The engagement connected audience and stakeholder context to a clear communication or capability response. Delivery focused on the published assignment rather than retrospective claims that cannot be substantiated.
Execution
BSD coordinated the relevant advisory, communication, creative or learning inputs and translated the agreed direction into practical materials and engagement activity.
Strategic value delivered
A coordinated public-interest story and media engagement platform supported the response.
No unsupported quantitative performance result is claimed.
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Move with clarity
Bring BSD the next challenge.
A clear brief helps us connect the right practice, evidence and delivery team.