The challenge
Build practical understanding of digital marketing planning, engagement and return on investment.
Case study
KCB digital marketing capability programme
Build practical understanding of digital marketing planning, engagement and return on investment.
- Client
- KCB Bank
- Sector
- Financial services
- Practice
- Leadership, Learning & Capability Development
- BSD unit
- BrandQuad Africa
- Published year
- 2020
BSD's role
BrandQuad delivered an applied learning programme for marketing and business teams.
Strategic approach
The engagement connected audience and stakeholder context to a clear communication or capability response. Delivery focused on the published assignment rather than retrospective claims that cannot be substantiated.
Execution
BSD coordinated the relevant advisory, communication, creative or learning inputs and translated the agreed direction into practical materials and engagement activity.
Strategic value delivered
Training and capacity-building delivered, with stronger awareness of digital planning and online ROI.
No unsupported quantitative performance result is claimed.
Related work
More published engagements.
PPRA brand launch and stakeholder engagement
Introduce a renewed public institution, clarify its mandate and build stakeholder awareness.
Isuzu EA frontline healthcare transport response
Communicate a time-sensitive transport commitment supporting healthcare workers during Covid-19.
Longhorn Publishers
Published portfolio engagement requiring final case narrative confirmation.
Move with clarity
Bring BSD the next challenge.
A clear brief helps us connect the right practice, evidence and delivery team.