Women as consumers
Women influence household, personal, professional and community purchasing decisions.
BSD flagship intelligence platform
The brands women love, trust and choose.
Research and market engagement that helps organizations understand women consumers, emotional connection, relevance and influence.
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About the initiative
From one national study to a continuous women-market ecosystem.
The journey began in 2020 as a question about what influences women to choose one brand over another. BSD shared the concept with Ipsos Kenya, which joined the collaboration.
The first countrywide study was released in March 2021. It examined women aged 18 to 65 across Kenya and established a national platform for understanding brand love, trust, access, influence and consumer choice.
Its next horizon includes regional editions, sector studies, diagnostics, subscriptions, executive reports, brand clinics, awards, events, dashboards and women-market innovation labs.
Why it matters
Women are central to how markets move.
Research creates a stronger basis for relevant products, trusted brands and inclusive growth.
Women as market shapers
Women shape conversations, expectations, brand trust, adoption and category growth.
Women as leaders
Women lead businesses, teams, households, institutions and communities.
Brands need insight
Organizations that understand lived realities can build stronger relevance, access and trust.
Research journey
An annual conversation with growing market relevance.
First wave
National survey released on International Women's Day, establishing the platform and first ranking.
Second wave
The study deepened the conversation on economic participation and earned SABRE Awards Africa recognition.
Third wave
Fresh findings expanded the view of household influence, entrepreneurship and inclusive product opportunity.
Platform horizon
Research, reports, sector intelligence, partnerships and interactive tools create a continuous ecosystem.
How brands are ranked
A transparent route from category use to weighted popularity.
The official methodology remains the authority for sampling, limitations and annual ranking data.
Establish category use
Respondents identify the product and service categories they use.
Identify favourite brands
Participants name preferred brands and then their one most loved brand.
Weight the data
Most-loved mentions are weighted to reflect the represented female population.
Rank by mentions
Brands are ranked on weighted popularity of most-loved mentions.
Latest report
View the official study and rankings.
Current rankings remain on the dedicated platform so this template does not publish stale or demo data.
Top 1002024Most Loved Brands by Women
Official external platform
Top 100 Most Loved Brands by Women
Explore the current study, rankings, insights and acquisition route.
View official platformPartnership opportunities
Build the next chapter.
Move with clarity
Partner with the Top 100 initiative.
Support research, convene market conversations or request focused women-market insight.